GroundTrust
AGENCY
High-trust websites and lead systems built for one trade. We get you found on Google, earn the homeowner's trust, and turn that trust into booked calls.
20 minutes, no obligation. If a rebuild isn't worth it for you, we'll tell you that on the call.
Built and run personally by George le Roux. Ten years building for Fortune 500 brands, now all-in on one trade. Meet George ↓
Homeowners are searching for help right now. If you're not on page one, you don't exist to them.
Nice photos and a phone number aren't a system. Most sites explain what you do. They don't convince anyone to call.
Generic agencies chase clicks. You need booked jobs, not a dashboard full of vanity metrics.
We don't split our attention across restaurants, dentists, and law firms. Every site we build is engineered around how homeowners search for, evaluate, and hire foundation and basement repair contractors, and how those jobs actually get booked.
| What matters | GroundTrust | Generic agency | Cheap freelancer |
|---|---|---|---|
| Understands the foundation repair sales cycle | ✓ | ✕ | ✕ |
| Priced on the growth created, not hours billed | ✓ | ✕ | ✕ |
| Built to convert visitors into booked calls | ✓ | Sometimes | Rarely |
| Ongoing optimization, not one-and-done | ✓ | Rarely | ✕ |
| Limited clients per region | ✓ | ✕ | ✕ |
We map your market, your competitors, and exactly what's costing you jobs today.
Your site is engineered around one job: turning visitors into booked calls.
Everything from your Google listing to your contact forms verified working on day one.
We keep testing and refining. A site that converts today should convert better next quarter.
The site is the engine. These are the parts that keep it running and keep the calls coming in.
A site built around one job: turning a worried homeowner into a booked call. Symptom pages, reviews and warranty up front, one clear ask.
Every page built to rank for "foundation repair in your city", plus your Google Business Profile wired up so you show in the map pack.
Forms, click-to-call and text so no lead slips through. Plus the follow-up systems that matter, because the first contractor to reply usually wins the job.
Perma-Seal
A complete website redesign that turns a deep home-services offering into a clearer journey from problem, to proof, to action.
Scroll through a decade of sites the team behind GroundTrust has designed and built. Drag or swipe to see more.
"I’d been burned by a web guy who took the deposit and disappeared. George showed me the full redesign before I paid a cent. That’s when I knew this was different."
Mike R., Foundation contractor
"Our old site just sat there. The new one actually explains what we do to a homeowner in a panic, and the phone rings now."
Dave T., Basement waterproofing
"What sold me was after launch. Every change I asked for, he was on it same day. He didn’t disappear once the invoice cleared."
Sam K., Foundation repair
So every client gets our full attention, we intentionally limit how many businesses we take on per market. We don't build competing lead systems for direct competitors in the same area.
Here's how it works. We agree on the design direction up front, then revise the build until it matches what we agreed, with no cap on rounds. Once you sign off on the final design, we move into development. No arguments, no fine print.
Ongoing work is month-to-month. Cancel with 30 days notice, no exit fees.
The domain, the code, the hosting: it's yours. If you ever leave, you take the site with you.
If a rebuild isn't the right call for your business yet, we'll tell you that on the call, not after you've paid.
We don't spread across every industry. Foundation and basement repair is all we build for, so we already know how your customers think and what makes them call.
The domain, the code, the content. No lock-in contracts. If you ever decide to leave, you take the whole site with you.
We don't stop until you're happy. We revise the build until it's right, and you sign off on the design before we move into development.
A trust-first site that ranks locally and converts the visitors you already get. Twenty qualified leads a month at a 30% close rate is six new jobs, around $48,000 in work. The site pays for itself on the first one.
Get your free custom designWe'll redesign your homepage for free. If it's better than what you've got, we talk. If not, you walk. No obligation, no pressure.
Most of our clients did too. The question isn't whether you have a site. It's whether it's actively turning visitors into booked jobs. Plenty of contractor sites look fine but do nothing: no clear reason to call, no proof, no path to a quote. We'll look at yours and tell you honestly whether a rebuild is worth it, or whether a few fixes would do the job.
GroundTrust is new. I'm not. I've spent ten years building websites for everyone from startups to Fortune 500 brands, and I chose this industry deliberately. Being an early client works in your favor: you get me personally on your build, founding-client pricing, and the no-cap revision guarantee, because my first case studies here have to be undeniable.
That's exactly why we only work in this one industry. We're not learning your business on your dime. We already know how homeowners search for and hire foundation and basement repair contractors. You'll also know the price and the timeline up front, and you sign off on the design before we build anything, so there are no surprises halfway through.
You won't need to find much time. We run the process and you approve the direction at a few key points. Most of the heavy lifting happens on our side, not yours. Expect one strategy call, a couple of quick reviews, and that's most of what we need from you.
Those get you visibility. We build the whole system: visibility, trust, and conversion, so that the people who find you actually call. Ranking on Google or sitting in a directory means nothing if the site they land on doesn't convince them to pick up the phone. We handle both sides.
It depends on scope, but most contractor sites land between a few thousand and low five figures. You get a fixed price up front, before any work starts. No hourly billing, no surprise invoices.
Most builds go live in about two to three weeks once we have your content. You approve the design direction before we build anything.
The whole site is built around one job: turning a worried homeowner into a booked call. Every decision serves that. A pretty site that does not convert is a failure.
You own everything: the domain, the code, and the content. No lock-in. If you ever leave, you take the whole site with you.
Enough to build a site that speaks to it clearly. Whether your customers are searching for bowing wall repair, hydrostatic pressure, push piers versus helical piers, French drain installation, or efflorescence on a basement wall, the site uses the words they are actually typing, not generic "foundation services" copy that could apply to anyone. That is the difference between a site that ranks and a site that just sits there.
I'm George le Roux. I've spent over a decade building websites and brand identities for everyone from early-stage startups to Fortune 500 companies, across the US, UK, Europe, and Africa.
After years of watching big brands get world-class digital work while local contractors were left with templates and guesswork, I built GroundTrust to bring that same level of craft to one industry that actually needs it: basement and foundation repair.
Now based in Cape Town, I work directly with contractors across the US to build the same caliber of site and systems that used to be reserved for companies with much bigger budgets.
Most agencies spread themselves across every industry and master none. We chose basement and foundation repair because it's a trade built on trust. Homeowners are making a big decision about their biggest asset, and they need a reason to believe you're the right call before they ever pick up the phone. We build the systems that give them that reason.
Fill in the form and we'll send you a time for a 20-minute call. No obligation, no pressure.
We review your current site and local search presence before the call.
On the call, we walk you through exactly what we'd build for your business.
If it's a fit, we send a simple one-page agreement and get started.
