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Case study / Perma-Seal

45+ years of trust. Rebuilt for the way homeowners choose today.

Perma-Seal has served homeowners across Chicago and Northwest Indiana since 1979 and has worked on more than 500,000 homes. The challenge wasn't to manufacture credibility. It was to make decades of credibility easier to see, understand and act on.

We redesigned the digital experience around a much clearer journey: understand the problem, establish trust, find the right solution and make the next step obvious.

Client
Perma-Seal
Market
Chicago & NW Indiana
Scope
Strategy, IA, UX/UI, Web Development
Year
2026
Before / After

See the transformation.

Move left and right to compare. Scroll to travel through both websites, top to bottom.

Previous site on the left. GroundTrust redesign on the right.

perma-seal.com
Perma-Seal website before the redesign, full page
Perma-Seal website after the GroundTrust redesign, full page
Before After

A clearer first impression

A single proposition, immediate proof and a clear route to inspection replace the competing information that used to crowd the top of the site.

Designed around the homeowner's problem

Instead of expecting visitors to already know which technical service they need, the new experience starts with the warning signs they are actually seeing.

Trust brought forward

Decades in business, homes repaired, ratings and the company story become part of the decision, not information buried deeper in the site.

The shift

Less searching. More certainty.

01

Start with the problem

Homeowners don't arrive thinking in service categories. They arrive because they have a crack, a wet basement, a sticking door or a floor that suddenly doesn't feel level. The new journey begins there.

02

Make trust impossible to miss

A business founded in 1979 with hundreds of thousands of homes behind it shouldn't have to fight to prove it is established. The new site turns that history into visible proof throughout the experience.

03

Make the next step obvious

Every journey should answer one question: what do I do now? The redesign keeps returning the visitor to a simple inspection path instead of forcing them to navigate the whole business first.

The new experience

Built to make a complicated decision feel simpler.

A clearer hierarchy, trust brought forward, services organised around the homeowner's problem, and one obvious next step throughout. Here is the top of the redesigned experience.

Top of the redesigned Perma-Seal homepage
The result

A digital experience that feels as established as the business behind it.

A clearer hierarchy. Stronger proof. A more intuitive route through a complex service offering. A website designed to help homeowners move from uncertainty to action with confidence.

Want a site that earns trust like this?

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